Company Distilling Brand Ambassador

We make spirits worth sharing. That is not just a tagline. It is how we think about whiskey, and it shapes everything we do, from how we craft our bourbon to how we show up in the communities where our bottles live on shelves. Now we are looking for people who think the same way.

The Company Distilling Brand Ambassador Program is open in Georgia and South Carolina. We are building a team of real people who love spirits, love connecting with others, and want to be genuine parts of changing how bourbon culture works in their hometowns.

Company Distilling is a Tennessee-based craft distillery with three locations in Lynchburg, Thompson’s Station, and Townsend. We were founded by Jeff Arnett, former Master Distiller at Jack Daniel’s and 2017 Master Distiller of the Year, alongside co-founder Kris Tatum. Together they built something rooted in a simple belief: whiskey this good should bring people together.

We produce award-winning whiskey, bourbon, and gin. Every bottle is made to be shared. We are interested in making exceptional spirits and creating moments of genuine connection. That philosophy, “Spirits Worth Sharing,” is the foundation of this program.

A Brand Ambassador is the face of Company Distilling in their local market. You are not behind a desk. You are out in your community, meeting people at tastings, educating bar and retail staff, and showing folks firsthand what it means to have a spirit worth sharing.

This part-time, independent contractor role lets you set your own schedule within a defined framework, manage your own taxes, and work as an autonomous small-business owner representing a brand you believe in. It’s ideal for those with full lives who want meaningful evening and weekend work.

The role breaks down into four areas of responsibility.

Retail Sales and Account Activation make up about half of your time. This is where you drive real, measurable results. You would host in-store tastings at liquor retailers, typically two to four events per month, engaging directly with shoppers and guiding them toward a purchase. You would also conduct staff training at bars and restaurants so that bartenders and servers become advocates for our products after you leave. Building genuine relationships with store managers, beverage directors, and distributors in your territory is a big part of this work, and so is identifying new accounts that are not yet carrying Company Distilling.

Event Activation and Consumer Engagement is about 30 percent of your focus. This includes showing up at whiskey festivals, food events, and community gatherings as a brand representative. It also includes hosting smaller, more intimate private tastings for groups of 8 to 20 people in homes, restaurants, and whiskey clubs. Through our Gather Around Giving program, you would also have the opportunity to partner with local nonprofits for community-driven events that put our values into action.

Market Intelligence and Relationship Building is a smaller but meaningful part of the role. You are our eyes and ears in your territory. You would share feedback with the marketing team, stay connected with key accounts through regular check-ins, and flag opportunities for expanded distribution or programming.

Content Creation and Social Amplification rounds out the remaining time. You do not need to be an influencer. You just need to share authentic, on-brand moments from your events on your personal social channels, in your own voice, and document activations that the brand can use.

The minimum commitment is 4 to 6 events per month. Most events happen on evenings and weekends. You would typically work within a territory that covers a 25 to 100-mile radius from where you live.

Compensation is event-based with an hourly rate for your time, covering setup, execution, breakdown, and local travel. You also receive sales commissions for verified case depletion increases, quarterly tiered bonuses based on territory results, and separate bonuses for new account placements. Full compensation details are shared during the selection process.

Beyond pay, ambassadors receive 2 to 3 bottles of product per month for use at personal tastings and events, all marketing materials and event supplies, a branded apparel and event kit, and mileage reimbursement for travel beyond 25 miles at the IRS standard rate.

When you are selected, you will go through a comprehensive training program that includes a 2-day in-person session at our Townsend, Tennessee, distillery. You will tour the facility, go deep into product education, complete sales and presentation training, learn the brand philosophy, and meet the leadership team. All travel expenses for that training are covered. After that, an ongoing virtual skills development program continues to build your knowledge and confidence.

The most important thing is simple: you have to be good people. Warm, approachable, accountable. The kind of person who makes others feel comfortable the moment they walk up to your table.

Beyond that, strong candidates live in Georgia or South Carolina, are 25 or older, have reliable transportation, and are comfortable presenting to groups ranging from a handful to a room of 100. Sales experience or a natural ability to influence purchase decisions matters here. So does a self-motivated, entrepreneurial mindset, because this role requires you to manage your own time, territory, and results without someone watching over your shoulder.

Experience in the spirits industry is a genuine plus. An established network in the local hospitality or retail community can accelerate your impact right out of the gate. Event planning or experiential marketing backgrounds translate well. An active social media presence with an engaged local following is helpful, too, though it is not a hard requirement.

Passion for whiskey and spirits education is welcome. Formal certification is not required.

We want to be straightforward about this. If you are a bourbon collector who celebrates scarcity and allocation culture, this is not the right fit. If you are primarily interested in free product or insider status, this is not the right fit. And if you cannot authentically represent a brand that believes great spirits should be accessible to everyone, this is not the right fit.

We are looking for people who genuinely share our beliefs. Everything else can be learned.

If this sounds like you, we would love to hear from you. The application includes a few short written responses and a 60-90-second video introduction, so we can get a real sense of who you are and how you connect with people.