What “new” innovations did Jeff Arnett bring to “make a whiskey he always wanted to make?”

During his time as Master Distiller, Jeff Arnett brought eight new products into Jack Daniel’s portfolio. One of those products was called the No 27 Gold, double-barreled and double mellowed using maple barrels and maple charcoal in addition to the original white oak barrel.  Although the production process was slightly flawed in that maple barrels tended to leak excessively and were driving the product cost up, Jeff thought it was one of the better liquids they were making at the time if the process issues could be solved.  Company Bourbon is produced using a modified process developed over several years, hoping to fix the No 27 Gold. Still, it has also opened up many possibilities to confidently replicate a double-barreling process using non-traditional barrel woods that offer a new range of character and flavors to explore.  Because Company Distilling has several partners with industry experience, we have been able to steer this process utilizing our collective skills to perfect the finished product.